Cakewalk is an affordable paper goods and serveware brand
that helps anyone throw a memorable get-together!
Creating Cakewalk's first catalog was and exciting yet challenging project. Because it was so new, they had yet to create any official brand guidelines, so I had a lot of opportunity for the overall look and feel. I pulled my initial inspiration from the packaging, featuring a hexagon motif and iridescent foil trim, which I adopted for the section headers, tabs, and display call-outs. Instead of using one trim throughout, I wanted to give each collection it's own identity by using a different pattern and color for each.
Work completed at True Brands. Photography by True Brands.