Ham & Brie Branding
Ham & Brie is a fictional bakery and deli dedicated to making artisanal sandwiches with the best possible ingredients. Customers are not given a menu, but a list of homemade breads, meats, cheeses, and other locally grown toppings to build their own creation.
The branding system focuses on the attention to craft and individuality of each sandwich,
with the use of woodblock type and natural brown paper to create a natural artisanal feel.
The brand started as a personal project, with a dream to one day open my own restaurant.
The name is a play on my last name, Hamby. The concept stemmed from my great-grandfather’s butcher shop, his butcher block that sat in my parents kitchen for years, and his love for a good sandwich.