Ham & Brie Identity

Ham & Brie is a fictional bakery and deli dedicated to making artisanal sandwiches with the best possible ingredients. Customers are not given a menu, but a list of homemade breads, meats, cheeses, and other locally grown toppings to build their own creation. 

The branding system focuses on the attention to craft and individuality of each sandwich, with the use of woodblock type and natural brown paper.