Beverage Accessory Wholesale Catalog
True Brands™ is a wholesale distributor comprised of 10 beverage accessory brands. They carry a wide array of bar tools, glassware, gift bags, kitchen accessories and more. Twice a year, they send a catalog encompassing all brands to showcase their full selection of products. I project managed and designed every one of these books for 4 years, each with new improvements and challenges.
Work completed at True Brands.
This 468 page catalog was produced in 3 months, with the help of one other designer. My role included project management as well as designing about half of the pages. Managing the project included overseeing my fellow designer, managing the editing process with product managers, photo planning with the photography team, preparing files for print, and more.
With over 3,000 products ranging from corkscrews to mouse-shaped cheese boards, the biggest challenge designing this book was creating a system that worked for each product type, while maintaining a consistent shopping experience. This included a family of icons, consistent placement of images, and opportunities to break the system if a certain product had unique pricing, packaging, or content.
With 10 brands to feature in one book, a lot of planning went into exactly which brands and products to highlight. We created advertisement-like features sprinkled throughout the book, to further market bestselling or brand new items, and add interest to a overwhelmingly large catalog.