Beverage Accessory Wholesale Catalog

True Brands™ is a wholesale distributor comprised of 10 beverage accessory brands. They carry a wide array of bar tools, glassware, gift bags, kitchen accessories and more. Twice a year, they send a catalog encompassing all brands to showcase their full selection of products. I have managed each of these books for the past 4 years, and with each one comes new challenges.  

Work completed at True Brands. 

 

Feature 1

This 500+ page catalog was produced in roughly 3 months, with the help of one other designer. My role included layout design of over half of the catalog, overseeing the assistant designer, managing the editing process with product managers, and photo styling. 

 

They are committed to being one of the most design-focused companies in their field, and strive to visually engage retailers, whereas most of their competitors do not. 

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Designing systems 

With over 3,000 products ranging from corkscrews to mouse-shaped cheese boards, the biggest challenge designing this book was creating a system that worked for each type, while keeping a consistent shopping experience. 

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Feature 3

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