True Brands™ is a wholesale distributor comprised of 10 beverage accessory brands. They carry a wide array of bar tools, glassware, gift bags, kitchen accessories and more. Twice a year, they send a catalog encompassing all brands to showcase their full selection of products.
I have designed and project managed
this catalog for 5 years, each with new improvements and challenges, including decreasing production time in half from
3 months to 1 1/2.
Managing the project included overseeing two fellow designers, managing the editing process with product managers, photo planning with the photography team, preparing files for print, and more.
With over 3,000 products ranging from corkscrews to mouse-shaped cheese boards, the biggest challenge was creating a consistent shopping experience on every page.
This included a family of icons, consistent
placement of images, and planned opportunities
to break the system if a certain product had
unique pricing, packaging, or content.
Having ten brands in one book created a unique opportunity to feature
a range of photo styles
and type treatments.
In order to market new and bestselling items, we had to plan the layout and pagination of each section prior to the design. This helped us create a shot list for new photography, copy requests, and create cross-selling opportunities to ignite shoppers interest to other sections of the catalog.