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Pinky Up Tea for Dillard's

Pinky Up Tea for Dillard’s

 

Pinky Up, a brand making tea and related accessories, is all about indulgence without the guilt.

With a line of fun and unique flavors such as Confetti Cake and Earl Grey Macaron, Pinky Up wants it’s customers to “Have their tea and drink it to.” Dillard’s, an American department store chain, fell in love with the message and knew it would connect with their customers. In order to properly introduce Pinky Up to Dillard’s shoppers, I was tasked to create a handful of marketing materials for both the end consumer and store employees.

Work completed at True Brands.

 

Ideation of poster design. Final was chosen by Dillard’s team.

Merchandising displays at Dillards featuring my poster design